This casestudy is under the course of Market Analysis Case Study

This casestudy is under the course of Market abridgment - Case Study Examplesmaller brands have fewer customers who purchase less often, low securities industry share, low sixth sense, and slightly lower doglikety lower SCR, lower % of solely loyal.According to the table 2.1, it shows the foster large of market share category is Little Barrel. High peak need to take oer Little barrel. The first question that this analysis would seek to address is whether little Barrel as a brand of High Peak has normal verity. Considering that the Little Barrel has a lot of similarities with the products of the same category, it is anticipate that competition will be high. This notwithstanding, shoppers behavior will demand that they show loyalty to specific brands. (Chee, Ken, and whirl Wong, 24) Such shoppers behaviors have been demonstrated through Dirichlet model which indicates that brands that consumers tend to buy are those that they feel loyal to. (Chernev, Alexander, 26) This behavio r disregards the fact that some consumers may buy other brands as well, but the rate at which they buy specific brands indicates the loyalty they have to the brand. (Chee, Ken, and Adam Wong, 24) To understand whether the Little Barrel has normal loyalty brand, it is critical to understand ways upon which loyalty can be metrical, this will give clear indications of the combat of the brand in comparison with other brands in the category. The key way in which loyalty is measured is through the product penetration particularly on the basis of the sale volume and the market share. (Dalgic, Tevfik, 15) base on all factors that point to that direction, it is clear that Little Barrel has a normal loyalty. Comparing the penetration level the brand has.The next consideration that needs to be examined is whether there are niche brands in the market. Niche branding may also be referred to as the narrow branding. (Dalgic, Tevfik, 16) This is the strategy through which a brand connects with i ndividual customers which it targets. The strategy is in most cases seen to be